Changelog - Tekna

Our Approach to Google Ads Campaigns

At Digital Ally, our Google Ads process begins with a deep dive into your target audience, and we maintain a customer-centric focus throughout. With advanced data analysis and leveraging our proprietary frameworks and models, we rapidly achieve a high level of sophistication and scale your campaigns like never before using our PPCstack.

Research & Discovery

Partnering with you to learn the ins and outs of your business, we begin our process by researching and discovering the unique intricacies of your target audience, profit margins, and customer lifetime value. This allows us to craft highly targeted and effective ad campaigns that drive results.

Competitive Research

We have a healthy respect for the competition and keep a vigilant eye on them. Our in-depth competitor research allows us to understand your industry, and who the players are, while leveraging leading-edge tech (incl. serp api) to analyze and track the footprint of your competitors.

Complete Account Analysis

Through a comprehensive account analysis, our experts delve deep into your account to identify trends, patterns, and opportunities to guide our strategy. By ignoring the valuable insights mined from historical account data, any Google Ads management strategy is incomplete and ineffective.

Strategy & Campaign Build

Using insights gathered and our expertise, we craft a customized PPC strategy that is designed to achieve your business goals. Our team pays meticulous attention to detail, building campaigns that are not only effective but also profitable. We enable scalability for your campaigns, ensuring long-term success.

Optimize, Grow & Repeat

We believe that optimization is an ongoing process, and we continuously refine and adapt our strategies to deliver optimal results. Through data analysis, A/B testing & analytics, we thoughtfully & analytically optimize your campaigns to deliver enormous improvements in your ROI.

Our PPC ‘Awesomeness In The Making’

Many a company vouch for our Google Ads Expertise across industries and our data-driven approach leveraging sophisticated tech. They are just a handful like us in this niche across the world.

Client / Agency Collaboration

'PARTNERS, NOT CLIENTS' - WE'RE IN THIS TOGETHER.

At Digital Ally, we believe in fostering a collaborative partnership with our clients, built on trust and transparency. Our goal is to work with you, not for you, and to have proactive conversations about your business objectives and how we can help you achieve them.

From the start, we ensure that analytics and conversion tracking are set up properly, providing the right insights to help you determine anything, even the lifetime value of a customer. Whether you need e-commerce tracking or a way to track incoming phone calls, we'll make it happen.

We understand that trust is built on performance, and we strive to exceed your expectations every step of the way. But we also know that even the best partnerships can experience slumps, which is why we rely on transparency and open communication to address any issues that may arise.

360° Statistical Analysis

Harnessing the Power of Advertising Big Data: Where Marketing, Psychology, & Analytics Meet.
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When it comes to analyzing your Google Ads performance, we don't settle for basic insights. Our team of digital marketing pros takes a 360° approach to statistical analysis, combining marketing and psychology to dig deeper and solve big data problems.

We don't just want to find out what works – we want to understand why it works and how we can replicate that success. Our team is well-versed in analytics, psychology, statistics, and consumer behavior, allowing us to run complex multivariate tests, regression analysis, and pulling data into pivot tables to find trends and theorize their causes.

But we don't stop there. We're fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers. Attribution modeling is key in measuring campaign performance and understanding the complicated buyer journey. We're here to apply marketing and psychology to the data, and to find solutions that go beyond basic inferences.

Engineering ROI through Conversion-Centric Optimization

Designing for ROI: Creating brand experiences that convert
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We design PPC campaigns with ROI and conversions in mind. We believe that effective campaigns go beyond just catching the user's eye - they need to tell a compelling story about your brand and communicate your unique value proposition. This is why our team, made up of top graphic designers and conversion rate optimization experts, focuses not only on ad design, but also on optimizing your website and landing pages for maximum conversion rates.

Our proprietary frameworks, combined with our deep understanding of the buyer journey and data-driven approach, allow us to set up and scale campaigns with ease and effectiveness. From campaign design to launch and ongoing optimization, we utilize PPC data models and our in-house tools such as PPChub to deliver campaigns that achieve your desired results.
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Digital Ally has the expertise and tools to create effective PPC campaigns that are ROI-centric and conversion-focused. As a CXL partner for design and CRO, we are fully equipped to optimize your website and landing pages for success.

Near-perfect precision with every campaign

Progress is Key. Perfection is the Aim.
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We're committed to pushing beyond mediocrity. Our dedicated approach to growth means we're constantly striving to outperform the competition and achieve near-perfect results for our clients.
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Our strategy is built on a foundation of scalability, reliability, and interpretation of organized data to ensure that our Google Ad management services consistently generate maximum ROI. By leveraging leading-edge AI/ML, PPC data models, our proprietary frameworks as well as our PPChub platform, we can optimize your campaigns for Peak Performance.

We know that your success is our success, which is why we're committed to providing clear and transparent reporting that shows exactly how your budget is being spent and the results we're achieving. And if we ever fall short of delivering the results you deserve, we'll work tirelessly to make it right. When you partner with Digital Ally, you can trust that your Google Ads management is in good hands.

Our PPC Tech Stack

Our PPC tech stack is like a secret weapon that only the nerdiest of us know how to wield. But we're not selfish – we'll let you in on some of the prime tools and tech we use to achieve PPC greatness.